How to write an email that cracks the deal Darshan Patel
Email Marketing

How to write an email that cracks the deal?

You will hear people say that email marketing does not work now. But, is it the case?

NO.

Why?

People who say that email marketing does not work now are those who want to write a simple cold email about them and expect that prospect should buy from them. They don’t want to think that what can be wrong in their way of doing email marketing or writing an email.

All businessman or general people are well educated and informed. They know about how people sale products and services nowadays and email marketing was the best way to personally pitch anyone. So, people are more used to receiving cold sales pitches in their mailbox and they are also used to deleting those emails as soon as they see it.

So, it’s not about email marketing not working or anything. It’s just that the way it used to be is not working anymore. Question is…

What can we do?

You have to improve your emails then. You might know about personalized email. Right? It was working well until everyone started to use it. The common tactic they used was to put the prospect’s first name into the subject line. Then they do things the same as always. you know cold sales pitch.

That don’t work now though so people are out of options now and they say it doesn’t work.

Worry not folks. The ways I am going to show you will work for you like a charm. 

Let’s start then.

To write an email that cracks the deal you need more than just first name. You need to do some hard work to collect some information about the prospect to whom you are going to send an email.

Once you are done with some information like their name, company name, website name, their business pain point and one or two their competitor’s name. We can start writing the email.

There are 3 things you need to keep in your mind while writing your mail.
Too lazy to read? Watch the video then. NOTE: Itโ€™s in HINDI.

1) Improve Subject Line 

2) First Impression is the last

3) Right Content and Perfect Close up

Let’s go deep in each one of these.

1) Improve Subject Line

The days of including the first name in the subject line are gone. You need to change the structure of your subject line for email marketing.

Subject line: Company name / website name + Pain Point / Solution

What you have to do is replace the first name with a company name or website name.

Suppose after check my prospect’s website I found out that they don’t have a Robots.txt on their website then I can simply write this pain point as below. 

e.x. ABC.com IS AT RISK!!!

You can also write something like this

e.x. ABC Website is losing visitors

e.x. ABC Company is losing $3000 due to website

e.x. How can you increase visitors on ABC.com

There are n number of tweaks you can perform and create a better subject line rather than using the first name.

Now, you have the perfect subject line that will catch the attention and increase chances of your converting. But, there is a chance that your mail may end up in trash bin. Here comes the second part.

2) First Impression is the last

No matter how great your subject line is if you make mistake here then there are high chances that your mail will end up in trash bin.

When you send an email. The receiver can see the preview of your content. Which is mostly the first paragraph of the mail body.

You have to write it like you are trying to help the other person or you are simply letting them know what have you found out.

many people write like this:

hello,

I am Darshan Patel I do SEO. Do you want to increase your website visibility?

If you have written this type of thing in the first paragraph then your email might end up in the trash bin.

Instead what you can do is…

Hello, [firstname].

I was checking your website and found out…

mail preview
Example Preview

That’s all they will be seeing it only this much. Preview won’t include more than this. The first name we used to use in the subject line is now moved to the first line in the mail body.

Another thing is don’t include the product or services you provide in the body part. You have to tweak your way of promoting your services/product.

Like you have to present it as a solution to the pain point you have used in the subject line. Let’s continue with the previous example. I know that the website does not have Robots.txt So, I will be writing it like this:

I was checking your website and found out that your website does not have a Robot.txt. Without Robot.txt you are allowing the Search engine bots to crawl everything on your website and it might index things which you don’t to show to your visitors.

Well, this is a very easy problem to solve though. You might want to check out this article on How to add Robot.txt to your website.

If you want me to help you out in this just reply to this email and I will see what I can do. ๐Ÿ™‚

See, the above example I am not saying that I do SEO in my whole email. Instead what I am doing is providing a solution to the problem. Now they may do it by themselves but they will come to your website and you can still grab the deal there. If he wants you to do it for him then you know it”s a done deal.

3) Perfect Close up

Now, if you are here then you have completed a really beautiful piece of content in your email. There is still one thing which you have to include in your email. 

Which is let them opt out of your mails. Let them unsubscribe from your mails. You know sometimes if you send lots of mail to someone and they are not liking it then they may get irritated and that will affect your reputation some people are crazy sometimes and they may just put a bad review on your social platform which is bad. Rather than doing this, it’s better that we give then an option to choose in our first mail.

You can use P.S. which is postscript and lots of people use it. We will use it to perfectly close our email.

e.x. P.S. If you don’t want to receive any emails from me let me know.

Worry not if you want to look at the sample mail I have written down the whole free email marketing template just for you here:

WWW.DARSHANPATEL.CO IS AT RISK!!!

Hello, Darshan.

I was checking your website and found out that your website does not have a Robot.txt. Without Robot.txt you are allowing the Search engine bots to crawl everything on your website and it might index things which you don’t to show to your visitors.

Well, this is a very easy problem to solve though. You might want to check out this article on How to add Robot.txt to your website.

If you want me to help you out in this just reply to this email and I will see what I can do. ๐Ÿ™‚

Cheers!
Darshan Patel.

P.S. If you don’t want to receive any emails from me let me know.

Hope you find this info valuable. Let me know your views in the comments.

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