This quote from Zig Ziglar is the key to understand your customers.
What do I mean by this?
"𝘞𝘩𝘰𝘢...𝘭𝘰𝘰𝘬 𝘢𝘵 𝘵𝘩𝘢𝘵 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 𝘴𝘶𝘤𝘩 𝘣𝘦𝘢𝘶𝘵𝘺. 𝘐𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘨𝘰𝘰𝘥 𝘤𝘰𝘮𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳𝘴."
Have you heard this anywhere? Do you make your purchase based on how beautiful the packaging is?
Having a good design is like a must-have thing for every brand out there. Nowadays it’s a common thing to have a good product design. So, people may like you(your product) based on your design. But, to make them trust you over others is where BRANDING comes in the picture.
I hope you understand the Quote now.
But, What is Branding in Marketing?
Basically, Branding includes your Name, Logo, Slogan and other things unique to you which helps your customers to identify you over other businesses.
Building a brand includes Advertising, Customer Service, Offers, Your unique selling points and Reputation.
Branding tells your customers what to expect from you. Building a brand for your business is like creating your personality.
The mistake business owners makes now is they rely on extensive Advertising hoping to build a trustable brand.
And They fail. Why?
Advertisement is everywhere.
If you pay attention to your surrounding, you will see there are some crappy offers always there to lure the people from various brands.
It’s hard to make an impression on your customers amid all these advertisements without any proper Branding practice.
What can you do to stand out from your competition and build trust with your customers?
Fortunately, there are still a few ways you can improve your branding.
Let’s go through all these 5 Tips which can help you create your solid and trustful brand if executed well.
1.Create Your Style Guide
Before you jump on creating your branding assets the first thing you need to create is your Branding Style Guide.
This includes your Brand Colors, Typography and things which will represent your brand.
Here’s an simple example.
This is something we create for our clients. We always tell the graphics designers to follow this so the design looks consistence.
2.Create Your Story
Having a story is way more important than your style guide. Having a story and telling it the right way to your customers can help you build trust and help your customers to connect with you.
How can you create a perfect story for your brand?
If your story can answer the questions below your story is up to mark.
- Why do we exist?
- How do we contribute to the world?
- What is our mission?
- What motivated me to start my business?
Use these questions to help you create your brand story.
3.Your Name/Logo Everywhere
If your logo is your brand name, then you are off to a good start. If not, then add your name to your logo and put it everywhere you have a presence. Put it on your Facebook page, website, signature line, and upper corner of every ad.
Okay, just everywhere.
4.Use Your USPs
Your USP(Unique Selling Point) is what makes you different from your competitors.
How to identify your USPs?
Ask yourself the questions below you will automatically find your USPs after this small Self-Questionaire.
- What are Features?
- What are the Advantages?
- What are Benefits?
5.Use the Power of Social Media
Social media is the best tool to tell your story, create an impression on customers. Try to open yourself to your customers’ questions. Ask for feedback. Try to build a community with your customers.
It doesn’t have to be every social platform.
Find out which social media your target audience uses the most and leverage it.
To sum this all up is just one thing and that is do your business with full involvement and pay attention to all aspect of your business, not just design. Monitor what people are saying about your business. Ask your current customers to give feedback on your product or service. Check what your users are talking behind your back. These 5 things I have described are just basic and you can easily follow these things even if it’s just a startup.
Share this with your friends if you find it helpful.